CV Streetscape Grand Opening Celebration | Print |  E-mail
Tuesday, 06 November 2012 11:44


Celebrate the newly constructed Castro Valley Boulevard Streetscape by joining Alameda County and Castro Valley Sanitary District for the “Meet in the Street” celebration this Saturday from 3-6 p.m. along Castro Valley Blvd. between San Miguel Ave. and Redwood Road.


Here are some of the highlights:


Music Headliners: Seven stages will be set up along Castro Valley Blvd. highlighting local music talent including:  Castro Valley High School Jazz Band, Mighty Mike & The Ten Armed Priest, Ty Kemp Trio, Brothers Beard, Castro Valley’s Own Chico & The Band, Bill & Ruth, The Dialed, Andy Joe Stewart, Xavier Tascano, Run For Cover and Plan for Stan.  Contact Jim Bedford of Bedford Studios at 510-537-1782 for more details on the music lineup.


Poker Run: Try your hand at participating in a poker run. The best seven hands will win prizes valued at $50. Contact the Castro Valley/Eden Area Chamber of Commerce at 510-537-5300 for more info and tickets.


Passport Game: Visit participating merchants, have all 10 boxes on your passport signed and you will be entered in a drawing to win prizes.  Passports will be distributed on the day of the event to those interested.


Merchant Coupons:

More than 25 merchants have agreed to provide special discounts on merchandise, food and services during the event. Take advantage of these opportunities and support the local businesses.


Merchant Booths: Merchants from the area, the Alameda County Clean Water Program, and Kaiser will have booths to promote programs and merchandise.  Make sure to visit them all.  If you are a Kaiser member, flu shots will be available.


Street Entertainment: Celebrity Gems, a local entertainment troupe, will provide street entertainment for the festivities including Nutcracker Toy Soldiers, Juggling Elf on Unicycle, and Balloon-Making Elves.  They will be wandering the boulevard during the event.


Light Parade: To celebrate the holidays coming early to Castro Valley, at 5:30 p.m. a “Light Parade” that will include floats from local service organizations and churches, Castro Valley Schools, antique vehicles, Powell’s Irish Dancers, service dogs, motorcycles, and finally Mr. & Mrs. Claus.


To register a car or float in the parade for free, or for more information on the event, contact the Castro Valley Chamber of Commerce at 510-537-5300. The only requirement is that you attach holiday lights to your vehicle.


About Streetscape

The Castro Valley Streetscape Project was designed to both calm traffic and beautify the community’s downtown shopping district. The project reconfigured traffic lanes, widened sidewalks, and added bike lanes, trees and planter beds, LED streetlights and on-street parking bays to make it more pedestrian friendly.


The streetscape improvements extends along Castro Valley Boulevard from San Miguel Avenue to Redwood Road.


The $11-million project was a partnership between Alameda County and the Castro Valley Sanitary District. Construction included both the streetscape improvement and replacement of a 30-inch sewer line; the two projects were combined so that the road only had to be torn up once.


The streetscape improvements were funded with $8.7-million of tax increment through the former Alameda County Redevelopment Agency. The Castro Valley Sanitary District portion of the project was $2.3 million.


The streetscape improvement project was one of the last projects Alameda County was able to fund with redevelopment money before the governor dissolved the state’s 400-plus redevelopment agencies earlier this year.


During the roadwork, the Castro Valley/ Eden Area Chamber of Commerce held promotions to encourage shopping along Castro Valley Boulevard, including a “Shop the Boulevard” campaign. The Redevelopment Agency offered marketing grants to affected businesses.


The roadwork and sewer portions of the project, along with all of the street improvements, with the exception of the public art component, will be completed by the first part of November 2012.


The public art component, which consists of marble mosaics representing images of Castro Valley, will be imbedded into 35 granite seat blocks and two gateway markers. The art components of the project are currently in fabrication and will be installed in spring 2013.


Miriam Klein Stahl is the artist creating the artwork in collaboration with Pippa Murray Mosaics. The artwork is intended to reflect Castro Valley’s natural environment, landmarks and community activities.



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